PPC Checklist for Pay-per-Click Campaigns

PPC Management campaigns an instant way of reaching out to your target audience.

• Always use more targeted relevant and long tail keywords describe your content.
• Don’t try to overbid for the #1 Spot or its competitors
• Geographical Targeting nor too Broad nor too Narrow.
• Use keyword in the PPC ad text. (such as “buy,” “sell,” or “sign up”)
• Use a strong call-to-action in ads
• Point ads to most relevant landing pages for higher Conversion
• Don’t send your PPC traffic for specific product or service to your homepage
• Analysis Quality Score ( Improved campaign’s performance with quality scores)
• Add Brand Name in Keywords – Bid on brand / company name.
• Target PPC advertising to specific times of the day.
• Create enough Ads in each Ad Groups.
• Make it relevant to “today”. Ad should always include a targeted seasonal offer or a “holiday special”.
• Set up tracking for every visit to your site from PPC advertising.
• Select good website Networks.
• Using Negative Keywords.
• Bidding on Your Brand Name.
• Bidding on Misspellings of your Brand Name.

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