If you live a website, you would need to rank high on google
search which means high click-through-rate.
Your ranking on search engines is partially based on how prevalent
your website is and its reception is relaxed by page views. The more clicks
your page gets, the higher the CTR, then the more valuable search engines deems
it to be. So, your page will obviously rank higher.
Higher CTR
= Better SEO
What then is click-through-rate (CTR)?
Click-through-rate is the rate at which users searching
online clicks on your website and is considered as
Ad Clicks ÷ Ad
Impression = Click-through-rate
What this means is to attract clicks, you'll need to pull
out all your "megaphones" in actions This guide will walk you through
steps to increase click-through-rate that would bring free organic search
traffic to your site.
Let's kick start.
1. Write Real and Engaging Meta Description
In the search engine result page (SERP), meta description
occupies 70 - 80% of search entry
They describe what your website is all about in a very short
form
Writing an operative and engaging description increases your
click-through-rate in summary while creating your title and meta description
tag, be sure not to be in a haste in writing something.
Rather, research on the type of keywords to use that people
are essentially searching for then create an attractive meta description with
such keywords.
2. Create Good Website Design and Templates
Let's look at this situation for better understanding; You
walk into a store that sells shoes; you were shocked by the beauty of the
store. The walls are precisely painted and some beautiful artworks are done on
the walls.
There's good lightening that accompaniments the designs,
you'll notice you would feel relaxed already and you would be willing to buy
some shoes from the stores.
This also applies to your website. Good website design
increases click-through-rate, as users would feel more relaxed to know more
about your business and hopefully buy from you.
Things to consider:
Check to see if you
are using an old-fashioned website design.
Create something that
would accompaniment your business objective.
Consult a website
design company to help you out with a striking website.
Don't overdo it,
create approximately classic & stunning.
3. Good Website Navigation System
You feel relaxed already in the store, now you walking
around to see the kind of shoes they have. You notice every kind of shoes has
its own groups and sections where they are kept, which is even much calmer for
you to select your choice without the pressure of finding it.
That is Good Navigation. Your website navigation must be
organized and straight. As this would help your audience navigate easily.
This increase click-through-rate and most times lead to
conversion (sales) or whatever objective your website aim to reach.
4. Create High Quality Expressive Content
Content is key, even the you're a blogger, a small local
business or a national eCommerce company. Aim to be regarded as an expert on
the topics you write about and the products or services that you offer.
Fill your website pages and post with interesting
descriptive, unique and helpful content. Doing this regularly will position you
to improve your organic click-through-rates (CTR) and google search engine
ranking.
5. Use Direct and Indirect Ranking Factors
Direct ranking factors are factors like: Backlinks (links
from other website to your site), Keyword density (no of keywords that you are
writing about within the page, post, title, URL, headers and body copy), Page
load time.
Indirect ranking factors are things that direct traffic to
your website, such as Facebook share, Retweets, Pinterest, pins and Celebrity commendation.
Even though these aren't directly factored into Google's
search algorithms, increased traffic can impression your search engine direct ranking
factors and increase click-through-rate from search engine page.
6. Implement Structured Data
Structured data also known as schema markup is what helps
search engines return more informative results for users.
Here's an example of a local business that has markup on its
event schedule page. The SERP entry looks like this
The schema markup told the SERP to display a schedule of imminent
hotel event, which is remarkably helpful for your users.
This kind of information helps your user (audience) better
understand what your website is all about and it then increases
click-through-rates.
Let's take a look at another example. Search "2019
movies" and you'll be shown carousel of what Google deems best 2019 movie.
Click on a movie like I did for "Gully Boys" and
you would get an info-box with showtimes mostly cinema outlets in your country.
Social media site is also included. Sites like Twitter and
Facebook and reference sites like Wikipedia and IMDB have long used schema
markup.
All these categories of informative results are what helps
and increase your click-through-rate.
7. Localize Your Content
Over the past 6 years, Google has been instable to mobile.
This is because mobile searches have steadily increased
since 2011, overtaking desktop performed method of search.
If you want to increase click-through-rate, localizing your
content is the way to do it.
For example
A customer searching for Sketch Artist in India search
"Portrait Artist" or " Portrait Artist India".
You want to cover both bases and more like it. As this would
momentously increase your CTR and conversion.
