Is Hiring An SEO Consultant in Delhi Necessary?

Ranking high on Google is each business’ vision, but one of the biggest pains for impresarios is either to hire an SEO consultant in Delhi or to do it themselves. However, search engines have continually changing algorithms and restrictions to rank and display web content in the search results.

Though there are some fundamentals that you can perform yourself, it is important to get a professional SEO consultant in India go through your website. For appetizers, hiring an SEO agency in Delhi will get the job done in minimum time than you could.

Signs That You Should Hire an SEO Consultant in Delhi

Your Social Media Is Sorrow

Most businesses after a while regularly hit a highland on their social media platforms. One sign of a plateauing social media is a reduced number of content communications and absence of new followers.

If the number of social media followers has deteriorated, then you need to call in an SEO expert in Delhi. They will be able to identify what is sick your social media strategy and help boost your adaptation rates.

Your Brand Is Too Big or Too Small

There comes a time when companies are fixed in a rut. They are either too small to have an in-house SEO team, or they are too big to do the work themselves. In the case of being too small, you could be extending yourself thin, or your marketing team is not up to the task.

You can hire an SEO consultant in delhi to help in optimizing your website and training your team to do handle basic work on the site. Such a move will help you focus your resources and time into more critical business operations.

You Are Paying Too Much for Ads

Paid ads are an exceptional way of increasing visibility for your ads; however, the costs can increase expressively. This should be a concern if you are not getting much return for your investment. While SEO services in Delhi will take time before they yield results, they have longer-lasting options.

If you are expenditure a huge amount of your marketing budget on PPC campaigns with nothing to show for it, then you had better consider hiring an SEO agency in Delhi.

You Have a Local Audience

Presently, customers prefer websites that offer products and services near their location. However, studies show that there is high opposition in smaller areas. An SEO consultant in Delhi will help you draft local SEO tactics that will help you get more traffic.

 Website Redesign

When you are redesigning your website, it is important that you take great care with the technical elements. You should be aware of elements such as old linking structures, navigation, old bereaved pages, and more since one wrong move could negatively affect your SERP rankings.

Before you start the redesigning work, guarantee that you have secured a professional SEO expert in Delhi to confirm that everything goes efficiently.

Poor Online Brand Reputation

Your focus could be to rank high on Google, but your competition could be dispersion false information, or you have a discontented customer. This will negatively affect your reputation. Part of the work of the consultant is to carry out online reputation management.

What an SEO Consultant Can Do for You

Better Content

Content is the foundation of every SEO strategy since it is responsible for driving traffic to your website. Many factors go into the making of good content, including:

Topic

Quality of the content

Keyword use

The keywords are the technical part of optimizing your website as well as setting them up on the Meta description and title. This can get delicate for an inexpert person who can overdo it, and your website could be penalized for black hat SEO techniques.

Drive More Traffic

No matter the quality of services you get from an SEO expert in Delhi, the result will not be immediate. You might have to wait for weeks, months or up to a year to see the results. When done right, you can expect your website to rank higher, if not, you will have wasted your time and resources.

On top of this, you need quality content to guarantee that you convert the leads into loyal customers. This means that for the people who make it to your website, they will twig around and browse the content on different pages.

Increased Conversions

Unfortunately, many websites are trailing behind their estimates due to poor CTA placement. You could search for the best places to place your CTA buttons, but the information is confusing. Besides this, trends in Delhi change often, and you could not always be privy to this information.

An SEO consultant in Delhi will help you in choosing the best places to place your CTAs. They will also help in decisive where to place your opt-in sign-up box, or how soon the opt-in should appear on the screen without disrupting the user experience.

Should You Hire an SEO Consultant In Delhi?

With the above points, you will be able to tell if you need professional help or not. However, it all comes down to your willingness, knowledge, and ability. If you can keep up with the trends in Singapore and do all that pertains to optimizing your website, there is no need for hiring the consultant.

However, if you need a professional input for your website, there is one aspect you should contemplate. Are they genuine? Looking at their website and their ranking, you will be able to tell if they are good at their job or not.

More so, customer testimonials will help you identify if the consultant is honest or not. However, you should be wary of fake customer testimonials and reviews. If they are all positive, you could be dealing with a scheming consultant.

Conclusion

Hiring an SEO consultant in Delhi is a substance of preference, but you should let an SEO expert in Delhi audit your website. This way, you will be on top of trends. It is, therefore, necessary that you should hire an SEO consultant in Delhi.

Are you in need of professional SEO services in Delhi? Contact us today, and our support team will link you with one of our experts for a free consolation.

Posted By vipinJune 30, 2019

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Your SEO Checklist: 4 Steps to Optimizing Your Website

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

• Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?
   
• Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
   
• Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

• Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
   
• Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

• Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

• Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
   
• Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)
   
• Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
   
• Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
   
• Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

• Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
   
• Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

Resource: https://www.entrepreneur.com/article/231235

Posted By vipinJune 30, 2019

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Hire Freelance SEO Expert in India

Looking for freelancer SEO expert in India? I am Vipin Kumar having 11 years of experience, hire me as a dedicated SEO consultant to grow best services.  Based in India, I have worked for few huge companies and later started providing internet marketing services self-sufficiently. Honestly, I won’t approximately that I am an SEO Expert since algorithm retains changes, however I do devote good time on research, reading and applied implementation on sites. Thus, I am attractive much assured that I can delivery best result at competitive rates.

What is SEO and its Process

Search Engine Optimization or SEO as it is more commonly known, has become a need in this information age. It is the process of making your website much more perceptible to various search engines so that it appears among the top results under the relevant search queries.

SEO helps different purposes for different people. It depends on the purpose of the website, whether it is an e-commerce website, or a travel, or finance, or an education website. Or it can vary giving to the objectives it aims to achieve, like increasing sales, increasing visibility or establishing of brand.

I am here to provide appreciated information and my services. However, if you don’t have budget to hire an SEO expert in India then you are most welcome to learn the basics of SEO.  You can also request for free seo consultation here. Here we plan a few simple steps to go about SEO for your own website.

Keyword Research

Being an SEO specialist, I tell all my probable client to devote few hours on keyword research before starting any online promotion work.  This is the most important preliminary step that needs to be considered. You have to concentrate on the main spirit of your website and bring it down to a few key phrases that would connect to your website. It is optional that you close in on around five key words for the entire website overall, and one to three phrases for individual pages.

Check the Competition

Another important tactical move is to check out your struggle. Know their ranking and what kind of tactic they are utilizing. The slighter the competition, easier it is to gain the edge over them. This step is vital in determining the resources you need to allocate towards your SEO.

Fix and Clean up Website

If you are just setting out to create a website, you are at an advantage. You need to ensure that you consider search engine friendly design and architecture when developing your website. This will save you a lot of cost later on, and give you an edge over other similar websites.

Search engine friendly design is not very complicated to understand, and for the most part it is user friendly too, which works out as a double advantage for you.

Add Informative Content on Your website

It goes without proverb that Good content is the revolutionary tactic for you to grow your website. One thing to keep in mind is that you need to frequently update your content and adjust to the variations in the market. Also, keep in attention that your content has to be good quality and related to what your website is about, but not essentially expected to increase traffic and exposure to your business directly. It has been found that many other websites and Search engines circumvent linking to such content that is only there as a sales pitch.

Create Sitemap for User and Search Engines (XML)

All major search engines allow the proposal of a sitemap from a webmaster console. They in turn provide reports and statistics which make them precious tools since they provide insights into subtle problems which would remain invisible in your website. An experienced seo specialist can help you to generate xml sitemap and submit it to the search engine, which will help your website to get it crawl easily.

Add Analytics to monitor Traffic.

Web analytics are very important in sympathetic what how your different actions translate into results in the case of your website. When you engage in any activities like SEO, or email marketing, or Banner Ads, or Paid Search, or Affiliate marketing, then you need analytics in place to let you know what is working favorably, so that you steer clear of the things that don’t work out that well for your purpose. This helps gauge the effectiveness of your online activities and will help you assign resources to the things that help your website along.

Get Genuine Back Link

Inbound links are crucial to SEO as they are one of the main parameters upon which every search engine relies, to rank pages in their search results. And it is necessary for you too. Only when people see links to your work, will they actually know who you are and what you do. This activity should be proactively done, so that you find more people willing to link to your content.

Get Social

Social media is the important lifeline of your website. It lets you talk to and involve people who you are attainment out to. Listen to their needs, their concerns, their reproach, and build your groundwork around it. It also allows for networking and brand building at a fraction of the cost of your regular offline methods.

Ranking and Traffic Analysis

This is a continuous activity that you need to keep undertaking in order to keep your Website SEO optimized. Keep analyzing the data and assess the success of the steps you took. Look for different trends and use them to shape any future marketing needs that you have. Along with your website’s ranking, it is necessary to keep an eye on traffic tendencies. Your SEO efforts should straight result in increase of traffic, and higher conversion rates.

Posted By vipinJune 30, 2019

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How can I Increase Your Organic Click-through-rate

If you live a website, you would need to rank high on google search which means high click-through-rate.

Your ranking on search engines is partially based on how prevalent your website is and its reception is relaxed by page views. The more clicks your page gets, the higher the CTR, then the more valuable search engines deems it to be. So, your page will obviously rank higher.

            Higher CTR = Better SEO

What then is click-through-rate (CTR)?

Click-through-rate is the rate at which users searching online clicks on your website and is considered as

     Ad Clicks ÷ Ad Impression = Click-through-rate

What this means is to attract clicks, you'll need to pull out all your "megaphones" in actions This guide will walk you through steps to increase click-through-rate that would bring free organic search traffic to your site.

Let's kick start.

 If you're looking for a reputable SEO Consultant in India, then avoiding these 7 common scams will take you on your first steps to making educated decisions.

1. Write Real and Engaging Meta Description

In the search engine result page (SERP), meta description occupies 70 - 80% of search entry

They describe what your website is all about in a very short form

Writing an operative and engaging description increases your click-through-rate in summary while creating your title and meta description tag, be sure not to be in a haste in writing something.

Rather, research on the type of keywords to use that people are essentially searching for then create an attractive meta description with such keywords.

2. Create Good Website Design and Templates

Let's look at this situation for better understanding; You walk into a store that sells shoes; you were shocked by the beauty of the store. The walls are precisely painted and some beautiful artworks are done on the walls.

There's good lightening that accompaniments the designs, you'll notice you would feel relaxed already and you would be willing to buy some shoes from the stores.

This also applies to your website. Good website design increases click-through-rate, as users would feel more relaxed to know more about your business and hopefully buy from you.

Things to consider:

 Check to see if you are using an old-fashioned website design.

 Create something that would accompaniment your business objective.

 Consult a website design company to help you out with a striking website.

 Don't overdo it, create approximately classic & stunning.

3. Good Website Navigation System

You feel relaxed already in the store, now you walking around to see the kind of shoes they have. You notice every kind of shoes has its own groups and sections where they are kept, which is even much calmer for you to select your choice without the pressure of finding it.

That is Good Navigation. Your website navigation must be organized and straight. As this would help your audience navigate easily.

This increase click-through-rate and most times lead to conversion (sales) or whatever objective your website aim to reach.

4. Create High Quality Expressive Content

Content is key, even the you're a blogger, a small local business or a national eCommerce company. Aim to be regarded as an expert on the topics you write about and the products or services that you offer.

Fill your website pages and post with interesting descriptive, unique and helpful content. Doing this regularly will position you to improve your organic click-through-rates (CTR) and google search engine ranking.

5. Use Direct and Indirect Ranking Factors

Direct ranking factors are factors like: Backlinks (links from other website to your site), Keyword density (no of keywords that you are writing about within the page, post, title, URL, headers and body copy), Page load time.

Indirect ranking factors are things that direct traffic to your website, such as Facebook share, Retweets, Pinterest, pins and Celebrity commendation.

Even though these aren't directly factored into Google's search algorithms, increased traffic can impression your search engine direct ranking factors and increase click-through-rate from search engine page.

6. Implement Structured Data

Structured data also known as schema markup is what helps search engines return more informative results for users.

Here's an example of a local business that has markup on its event schedule page. The SERP entry looks like this

The schema markup told the SERP to display a schedule of imminent hotel event, which is remarkably helpful for your users.

This kind of information helps your user (audience) better understand what your website is all about and it then increases click-through-rates.

Let's take a look at another example. Search "2019 movies" and you'll be shown carousel of what Google deems best 2019 movie.

Click on a movie like I did for "Gully Boys" and you would get an info-box with showtimes mostly cinema outlets in your country.

Social media site is also included. Sites like Twitter and Facebook and reference sites like Wikipedia and IMDB have long used schema markup.

All these categories of informative results are what helps and increase your click-through-rate.

7. Localize Your Content

Over the past 6 years, Google has been instable to mobile.

This is because mobile searches have steadily increased since 2011, overtaking desktop performed method of search.

If you want to increase click-through-rate, localizing your content is the way to do it.

For example

A customer searching for Sketch Artist in India search "Portrait Artist" or " Portrait Artist India".

You want to cover both bases and more like it. As this would momentously increase your CTR and conversion.

Posted By vipinJune 30, 2019

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How SEO Consultant in India Should Perform an SEO Audit

Introduction:

SEO Consultant in India are on the growth now that digital marketing in India is opening to find its stability. The good object about this is that many small businesses that have been looking for ways to increase the prominence of their products and services now have SEO consultant in india that can provide to them. The Indian economic environment presence the way it is, always requires using minimum resources to get awesome results and this post is knocking that into consideration. Individuals often make up an SEO team so this post has been written in a modified form so that even freelancers and business heads can see themselves performing SEO audits. Every company should see itself as an SEO Consultant regardless of what its core competence is. SEO Consultant in India in this context, therefore, refers to any company in any industry in India that wants to be found in the most suitable position on search engines. Sit tight and secure your seat belt, it’s going to be a long ride

First effects first, if we are going to perform an SEO audit, we need to know what that is at least.

What is an SEO Audit?

An SEO audit can be basically put as a way of conclusion out where your website stands in relation to how it can be found on search engines. This is usually done by appraising a website, recording findings, segmenting findings as either good or bad, recommending fixes and then realizing the recommended fixes. The optional fixes are usually from SEO guidelines that have been made through in depth study of websites that perform well on search engines.

When Should SEO Consultant in India Perform an SEO Audit?

An SEO audit is generally done for the first time after a website is up and running. Following audits are then done when expected results from the first audit are not met or when a general upgrading in the SEO status of a website is needed. Bottom line: SEO audits can be done anytime.

Why Does Your Website Need an SEO Audit?

Formerly responding the above question, another question needs to be answered first. Solopreneurs conduct SEO for their websites can directly answer this question and actual SEO Consultant in India should ask each client to answer this question from a reflective point of view.

 What are the goals for my business and does SEO fit effortlessly as a means to help attain part or all of the goals?

If your answer to the additional part of the question is yes, then you most possibly know what SEO can do for your business but if you’re still grappling for an answer, my quick information may help you out.

How to Conduct an SEO Audit for SEO Consultant in India

Leading an SEO Audit isn’t a static act because the world of search engine optimization is ever increasing and search engines currently twist their algorithm to bring more value to searchers. This “how-to” information is definitely subject to change as search engines get better at sifting between high quality and low-quality content.  I have decided to divide this segment into two:

• Technical SEO Audit
• Non-Technical SEO Audit

Technical SEO Audit for SEO Consultant in India

This refers to the areas of the audit that require devotion to strict search engine rules and a deep knowledge of how to use and understand some SEO tools to better optimize a website or web page.

Without further ado, let’s get to business!

Index Status of Website:

The first thing to do is find out how well your website is doing on search engines. Our focus search engine will be Google since it is the most widely used search engine.

Here’s how to know how well your site is doing:

• Site: Command
• Site: Command helps you:

Tell the number of pages on your website that have been indexed by Google

Find out if the number of indexed pages agrees to the actual number of web pages your website has.

See if you have duplicate content that has been indexed by search engines.

This is how to use Site: Command.

Type “site: yourwebsite.com” into the search bar and click the search icon. An example is when we type site:vipin-kumar.com into Google’s search bar then click the search icon. We discover as at the time of this writing that vipin-kumar.com has 95,10,000 results searches by Google.

If you do not see a message similar to the one in the twin above then your web pages are doing fairly well but if you do have a very similar message to the one shown above, then you have duplicate content being indexed by the search engine and this is very bad for SEO.

Next thing on the agenda is to filter out and remove duplicate content. Let’s go!

Wait, just before we dive into duplicate content. We still need to do a couple of things

Put the url to the website or web page you want to see get showed on the search engine in the search box and hit enter on your keyboard or keypad to see if it actually gets displayed in a top position. If this happens then all things are well, if not, your website may be facing some penalties. We will talk about this later

Search for the name of your website or the description specified to some of its pages. If pages with these branding grow put out as top results, you are on the right path but if no correct result seems or results are too far behind on search engines, then your website needs more optimization.

Now we can transfer on to duplicate content.

Duplicate Content:

Duplicate content can be instigated by a variability of things:

Different URL versions of the same web page.

This majorly occurs when you have put some sort of following code on your web page. Tracking codes usually attach extra limits to original URLs to have different links that make it easy for tracking but search engines see both original URLs and tracking codes generated URLs as the same because they primarily consist of the same content.

Http/Https and www/non-www versions of webpages.

It’s probable to have a website that has two versions of same content. It could be that your website has an http:// version and an https:// version. For example (http://yourwebsite.com ) and (https://yourwebsite.com). Same thing applies for www and non-www versions of a website. When this different links community the same content, there’s a case for duplicate content.

Copied posts and e-commerce product pages with the same description on same and or different websites.

But why are we so serious of duplicate content?

Duplicate content clouds search engines. They don’t know which page to rank above the other.

The value that a web page is destined to get through other websites linking to it will be revalued because the links will be shared among duplicated content.

Website visitors wouldn’t want to be shelled with terminated content.

How do we know the exact pages that are duplicates without manual search?

Google Search Console

Login to your Google webmaster tool dashboard (Google webmaster tool is now considered under Google Search Console). If you don’t have a Google Search Console account, you can learn how to do so here.

When you’re signed in, click on “search appearance” tab then click on “HTML Improvements”. Information letting you know if you have duplicate content or any other site description error on your website will be made known to you. URLs of duplicate content would be listed here if they exist.

Removing duplicate content from search engines

Duplicate content can be removed by:

Using a 301 redirect to send duplicate pages to the original page.

A 301 redirect is desirable to other redirects because it also redirects the value from the inbound links in the duplicate content to the original content or page.

Using a canonical tag.

A canonical tag helps search engines see duplicates as a echo of the main web page that holds original content. This way, search engines don’t get confused.

Attaining this requires putting a canonical tag in the head tag of a duplicate web page.

Here is how to do so: For example, let’s say you have two versions of the same page. One has this url: http://example.com/bio

and the other has this url: http://example.com/me/bio

You choose the canonical version (the page you consider as original) of the two pages. Next is to put a canonical tag within the head tag of the page you consider as a duplicate. In our case, let’s take http://example.com/bio as the canonical web page. We then put the canonical tag in the head tag of our duplicate page, in this case:  http://example.com/me/bio. The Image below shows the canonical tag in use.

Requiring your preferred or canonical domain in Google search console.

To do this, log in to your Google search console account. Click on “All messages” by the left side of the page. Find the message that says “improve the search presence of {insert your website url here}.” Open the message and click on the “favored version” button. You will then see an option to choose the version of your domain you want Google to take as your canonical page.

Previously you do this, note that you need to have registered your website as a property in your search console.

Moving on from duplicate content, it’s time to talk about those penalties mentioned earlier.

Search Engine Penalties

Search engine penalties are usually caused by:

Cloaking:

This is when you pelt some things in your code so that search engines can see something totally different from what your website users see.

Keyword Stuffing:

Choking your content with keywords that you want your page to rank for is keyword stuffing. Search engines don’t like conditions like this.

Ads Overshadowing Content:

Some websites are set up in such a way that you fight to differentiate content from ads. Don’t let that be your site.

Spam:

Of course, spam can’t be prowling around your website and search engines like Google would leave you alone. Stay away from spammy links, content, and codes in every way possible.

What you notice when a website has been penalized by search engines:

The website and all its pages rank low on search engines.

The website may have the “This site may be hacked” tag on its search engine results. This is common if there is so much spam on a website.

How to apply for reevaluation if your website has been penalized

Make sure you’re signed in to Google search console.

Visit this link.

Click on the “check manual actions” button.

Fill out the form and apply for reconsideration.

Next…

Sitemap and Robots.txt:

A sitemap is a listing of all the pages on your website. All the URLs on your website are put in your sitemap and saved in .xml extension. Sitemaps are usually referred to as XML Sitemaps and they help search engines know the pages you want to be indexed. Websites that have Sitemaps usually get indexed faster than those that don’t. You can use this free tool to generate a sitemap, upload it to the home directory of your website and then submit it to Google. Good practice requires having an updated sitemap as one’s website grow bigger.

Here’s how to submit your Sitemap to Google:

Sign in to your Google search console account

Click on the “manage property” button of the website you wish to add its sitemap

By the left panel, click on “Crawl” then select “Sitemaps” from the drop-down.

Click on the “Add/Test Sitemap button at the top right side of your dashboard.

Moving on to robots.txt.

Robots.txt specifies what page shouldn’t be crawled by search engines. This way, pages you don’t want to appear in search results are taken care of. This free tool can be used to generate a robots.txt file.  A robots.txt file is usually in this format.

User-agent: *

Disallow:

Sitemap: http://www.mysite.com/sitemap.xml

The above means that any robot can access all the content on the website and that the sitemap is located at http://www.mysite.com/sitemap.xml. Disallow: is used to indicate the files or folders that are not allowed to be crawled by robots. It is left bank if access is granted for all content. The (*) symbol after user agent is there to indicate that all robots can crawl the website. Replacing * with robot names limits the robots that can crawl the website to the ones specified. After generating a robots.txt file, it should be upload in the home directory of the website’s domain. Robots.txt tester can be used to test the validity of one’s robots.txt file by following the steps described earlier in regards to submitting a sitemap but choosing the robots tester option under the “Crawl” drop-down.

This extensive read on robots.txt is highly recommended.

Next up under Technical SEO Audit for SEO Consultant in India is…

Website Performance

What website performance entails:

Web page loading speed optimization

Web visitors are used to very fast loading web pages. Having a slow website reduces your website’s visitor retention rate and you surely don’t want that. There are many tools you can use to check your website’s performance as it relates to speed and other similar factors.

Make sure you optimize your website as recommended after you take tests using these tools.

Google Page Speed Insights

GTmetrix

Pingdom

User interface/User experience

Having a good-looking website that both humans and search engines can understand and easily navigate can help boost the relevance of your website. Let’s briefly dive into navigation and website architecture.

Website architecture has to do with the way information is arranged on your website. Information in this context refers to the content of the website while navigation refers to resources that help you move from one web page to another. Information architecture should be done in such a way that end users get the most value from content in the best way possible. Check out this comprehensive read on website architecture to know more.  One thing not to forget about navigation is to use flash and JavaScript navigation sparingly as they are not very good for boosting SEO.

HTML Markup

This has to do with the appropriate use of HTML tags to boost SEO. Let’s go!

Title:

This is what is displayed first in your search engine result page. Here are significant factors in a page’s title that helps SEO:

Having a Keyword in your page Title. More on keywords later.

Having the keyword look early on in the title.

Having the fonts in the title not beyond 56 characters.

Meta description:

Meta descriptions may not disturb your website’s ranking but contain what you consider as a introduction to what your website or page is about. This can help in your click-through rate and eventually help you get customers.

A good meta description is usually between 120-150 characters.

Head Tag:

The head tag contains fundamental data about an HTML page. Data such as title, meta descriptions, styling, external linking and so on. Optimizing data contained in the head tag for better search engine readability is paramount to having a page that ranks well.

Body Tag:

This is where the main content of a web page resides. Here are some ways to optimize the body of a web page

Have more actual content than ads in your web page body.

Use H1, H2 and H3 tags and include keywords in them.

Avoid the use of iframes.

Images:

Images should:

Have alternate text that contains keywords relevant to a page.

Be compressed in such a way that they can load faster and still be beautiful to behold

Have a filename that contains relevant keywords too.

Internal Links:

The links that point to other pages, images or any other media from within your website shouldn’t be scanty or in excess.

Outbound Links:

These are links that point from your website to other websites. It is good to have a fair number of links on your website and it is great if the links are transmitted using an anchor text.

Analytics

After having Google analytics set up for your website, there are 2 very basic metrics you should pay attention to.

Click-through rate :

This is simply the number of clicks a page receives compared to the number of impressions. Impressions refer to the number of times an ad is served or viewed.  Pages that have low click-through rates should be investigated and optimized. Quality page titles and content promotion is a good way to increase click-through rates.

Bounce rate:

This is simply the percentage of visitors that leave a website after viewing just one page rather than viewing other pages. The lower the bounce rate, the better for a website.

Mobile Optimization

The number of smartphone users in Africa has been on the rise so more people access web pages on mobile. Optimizing your website for mobile is a must if you want to attract more website users.

Semantic Search Optimization

Semantics has to do with understanding the intent for something. In the SEO world, that would mean understanding the context in which searchers use words to search. Semantic search optimization usually involves:

Creating quality content that aims to answer questions searchers usually ask.

Link to pages that address topics similar to the one you’re linking from

Using conversational keywords used in voice search such as “restaurants near me”

How glad are you to know that we’re moving over to the non-technical SEO section of this article

Non-Technical SEO Audit for SEO Consultant in India

These SEO activities while involving a few technicalities, do not require total or strict rules to follow. Let’s dive in.

Backlinks

Backlinks are one of the most important factors in SEO. The more relevant backlinks pointing to a website, the more Google increases the visibility of a page because Google as a search engine sees these backlinks as a form of certification or recommendation that a website is valuable. While backlinks play a vital role in a web page’s ranking, the quality and relevance of backlinks beat the quantity of backlinks. Having a reputable domain link to your content is more valuable than having a spammy directory listing your web page. Other than that, being linked from a page that is highly relevant to your page’s topic is also of the essence. There’s so much to say about backlinks but let’s save that for another post. These few tips should do for now:

Posted By vipinJune 30, 2019

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