How can I Increase Your Organic Click-through-rate

If you live a website, you would need to rank high on google search which means high click-through-rate.

Your ranking on search engines is partially based on how prevalent your website is and its reception is relaxed by page views. The more clicks your page gets, the higher the CTR, then the more valuable search engines deems it to be. So, your page will obviously rank higher.

            Higher CTR = Better SEO

What then is click-through-rate (CTR)?

Click-through-rate is the rate at which users searching online clicks on your website and is considered as

     Ad Clicks ÷ Ad Impression = Click-through-rate

What this means is to attract clicks, you'll need to pull out all your "megaphones" in actions This guide will walk you through steps to increase click-through-rate that would bring free organic search traffic to your site.

Let's kick start.

 If you're looking for a reputable SEO Consultant in India, then avoiding these 7 common scams will take you on your first steps to making educated decisions.

1. Write Real and Engaging Meta Description

In the search engine result page (SERP), meta description occupies 70 - 80% of search entry

They describe what your website is all about in a very short form

Writing an operative and engaging description increases your click-through-rate in summary while creating your title and meta description tag, be sure not to be in a haste in writing something.

Rather, research on the type of keywords to use that people are essentially searching for then create an attractive meta description with such keywords.

2. Create Good Website Design and Templates

Let's look at this situation for better understanding; You walk into a store that sells shoes; you were shocked by the beauty of the store. The walls are precisely painted and some beautiful artworks are done on the walls.

There's good lightening that accompaniments the designs, you'll notice you would feel relaxed already and you would be willing to buy some shoes from the stores.

This also applies to your website. Good website design increases click-through-rate, as users would feel more relaxed to know more about your business and hopefully buy from you.

Things to consider:

 Check to see if you are using an old-fashioned website design.

 Create something that would accompaniment your business objective.

 Consult a website design company to help you out with a striking website.

 Don't overdo it, create approximately classic & stunning.

3. Good Website Navigation System

You feel relaxed already in the store, now you walking around to see the kind of shoes they have. You notice every kind of shoes has its own groups and sections where they are kept, which is even much calmer for you to select your choice without the pressure of finding it.

That is Good Navigation. Your website navigation must be organized and straight. As this would help your audience navigate easily.

This increase click-through-rate and most times lead to conversion (sales) or whatever objective your website aim to reach.

4. Create High Quality Expressive Content

Content is key, even the you're a blogger, a small local business or a national eCommerce company. Aim to be regarded as an expert on the topics you write about and the products or services that you offer.

Fill your website pages and post with interesting descriptive, unique and helpful content. Doing this regularly will position you to improve your organic click-through-rates (CTR) and google search engine ranking.

5. Use Direct and Indirect Ranking Factors

Direct ranking factors are factors like: Backlinks (links from other website to your site), Keyword density (no of keywords that you are writing about within the page, post, title, URL, headers and body copy), Page load time.

Indirect ranking factors are things that direct traffic to your website, such as Facebook share, Retweets, Pinterest, pins and Celebrity commendation.

Even though these aren't directly factored into Google's search algorithms, increased traffic can impression your search engine direct ranking factors and increase click-through-rate from search engine page.

6. Implement Structured Data

Structured data also known as schema markup is what helps search engines return more informative results for users.

Here's an example of a local business that has markup on its event schedule page. The SERP entry looks like this

The schema markup told the SERP to display a schedule of imminent hotel event, which is remarkably helpful for your users.

This kind of information helps your user (audience) better understand what your website is all about and it then increases click-through-rates.

Let's take a look at another example. Search "2019 movies" and you'll be shown carousel of what Google deems best 2019 movie.

Click on a movie like I did for "Gully Boys" and you would get an info-box with showtimes mostly cinema outlets in your country.

Social media site is also included. Sites like Twitter and Facebook and reference sites like Wikipedia and IMDB have long used schema markup.

All these categories of informative results are what helps and increase your click-through-rate.

7. Localize Your Content

Over the past 6 years, Google has been instable to mobile.

This is because mobile searches have steadily increased since 2011, overtaking desktop performed method of search.

If you want to increase click-through-rate, localizing your content is the way to do it.

For example

A customer searching for Sketch Artist in India search "Portrait Artist" or " Portrait Artist India".

You want to cover both bases and more like it. As this would momentously increase your CTR and conversion.