Showing posts with label GOOGLE. Show all posts
Showing posts with label GOOGLE. Show all posts

Thursday, 23 January 2020

How to Digital Marketing Google Certified Program Help You?


According to Best Digital marketing Expert in India – Vipin Kumar, There is extremely no denying the fact that the world today is rough quickly from being analog to completely digital. People are warm a lot of digital content frequently on the laptops, mobile phones, desktops, etc.

The following section gives you more information on How Google Certifications in AdWords, Analytics, and Partners help work seekers and business owners.

How Google Certified Digital Marketing Program Help You?



The implication of Digital Marketing:

Digital marketing is not just a fast-growing force at present but it’s also decisive for the future of all techniques of marketing.

While the older generations would certainly grieve on the termination of the solid newspapers, books, methods of communication and the usual television and radio broadcasts, the generation of today is by now friendly the new world of the digitized consumption.

It is a truth that the digital techniques of announcement as well as marketing are much faster, flexible, and efficient as well as practical. Thus, it’s quite predictable that as soon as the technology becomes available, we start moving towards the digital age quickly. Happily, digital provides as much ability to the marketers as are the consumers offered.

Digital marketing is much more reasonable as compared to the usual methods of offline marketing. A mail or even a social media campaign, for occurrence, can easily convey the marketing messages to the regulars for a merest fraction of a cost of the television ad or print campaign and reach a much wider audience potentially.

In place of conduct the expensive customer research, you may simply and quickly view the response rates of the customers and also determine the success of the marketing campaign in real time.

The best example of incorporating the digital constituent into marketing is that the digital media technique is easily overtaking the traditional methods of use of information.

                       “Become winning Digital Marketing in a Week“

Significance of digital marketing certification:

Digital Marketing has gain a lot of reputation becoming a considerable element of a business for rising as well as prosperous in today’s times. A lot of firms are now recognized as well as realize the probable of this field.

The incessant development of the Digital marketing meadow as well as, an active embracement of the companies is raising new jobs and career opportunity for the students.


  
How can Google Certifications Help?

When a business employs freshers, they first check if the present has undergone all the significant certifications or not. Normally, the students, who’ve got various skills mentioned in their resume, but aren’t certified are frequently dropped from being measured. The basic reason following this is that documentation in Digital marketing helps them in raising the required skills and also in giving them the accurate to join a company.

Sources:


Google is offering certifications for AdWords (Fundamental to Advanced level), Google Analytics and Google Partners certifications.


You are looking to hire a Best SEO Expert to bring out your company’s online promotion and brand management in an efficient way, then feel free to contact me.

Posted By vipinJanuary 23, 2020

Monday, 29 April 2019

How to Use Google Search To Boost Your Twitter Presence

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Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Google expanded Twitter into desktop search results. This feature was available for mobile devices since May 2015. And now Tweets also appear on Google desktop search results. This update was announced in the official blog of Google and on Social Media accounts of these companies on August 21, 2015.
SMW-Twitter-Google
Now when you’re searching on the computer desktop, Google app or any browser on your phone or tablet, you will see real-time content from Twitter right in the search results. Tweets from companies with active Twitter accounts are showing up in a carousel unit. Here is an example of a search for Social Media Week on Google:
Google-Twitter-SMW1
Twitter isn’t required for users to see the tweets; those who click through while not being signed onto Twitter will be taken to the network’s logged out experience. There’s no advertising component to showing Tweets in the organic results.
This update gives businesses, brands and marketers another way in. Every Social Media Marketer wants more exposure for the Twitter account. With certain SEO tactics, you can increase the visibility of a Twitter account in both Twitter and Google search.
Here are 5 techniques to boost your Twitter posts for Google search.

1. Make sure user name and handle match your brand name

Consistent branding across all of your channels (company name, website, Social Media accounts) is your best way to be easily found by your target audience. Your handle is also included in your unique Twitter URL (for example, https://twitter.com/smwrotterdam).
Twitter-account

2. Optimize your bio, photo and link for SEO

Your profile bio is the place where you describe what your organization is doing, why people should follow you and what kind of the valuable content you share in your tweets. Twitter indexes your bio regularly, so any changes affect your relevancy score in search. You can use maximum 160 characters in your bio section, so try to use them wisely. A successful profile photo (avatar) is:
  • Good quality and high resolution. The size should be 200 x 200 pixels for optimal loading speed.
  • If you are a big brand you use a logo
  • A header photo is an image that represents your brand
Your link is the biggest call to action for your Twitter account. To make it more trackable and user-friendly you can shorten your URL with one of these free shortening services: Google URL Shortener and Bitly Link Shortener.

3. Share a link to your Twitter account on all channels

The more places that link to your Twitter account, the more credible a source it will appear to search engines like Google. And it also gives your account more authority and gets you more traffic and followers. Add your Twitter account link to your blog and all of your Social Media Pages: Facebook, LinkedIn, YouTube and email newsletters. Submit your Twitter profile to popular Twitter directories, such as About.me and Twitaholic.

4. Insert Google’s markup code to your website

Google gives you an opportunity to embed code in your website to specify your social accounts to include in search results. Add all you active Social Media pages: Twitter, Google+, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Myspace, and Tumblr.  To do so, take a code from the Google Developers site and drop it onto your website. Take a look how Google’s social profiles are shown in these search results.
Google-Social-Media

5. Use keywords in your Tweets

Create a keyword list with the words that are relevant to your business, keywords that you are using in the metadata of your website. You can also include the names of events that your company is participating in. Use those keywords in your tweets or as hashtags.
Make sure you’re constantly updating the keyword list and testing your content. Twitter analytics is a very good tool to know which keywords and hashtags are working best for your audience. Always monitor your engagement, link clicks and reach, and adjust your future tweets accordingly.
New Twitter Update
Recently, Twitter has increased its 140-character limit in direct messages up to 10,000 characters. If is a very useful update for business accounts.  Marketing, Sales, Customer Service can write detailed messages to their customers in one piece instead of sending multiple DMs.
Do you use Twitter Marketing for your business? Are you coming to Social Media Week on September 14 – 18, 2015 to learn more about Online Marketing? What other tactics do you apply to boost your Twitter posts for Google search? Please share your tips with Social Media Week’s Community in the comments below.
Resource: https://socialmediaweek.org/blog/2015/09/boost-twitter-posts-google-search/

Posted By vipinApril 29, 2019